From Wholesale to Amazon Goldmine: The Manufacturer’s Survival Guide
Most manufacturers treat the marketplace like another retail buyer—upload products, set competitive prices, and wait for orders. However, building a successful Amazon strategy for manufacturers requires moving beyond the traditional wholesale mindset. After 12+ years building and selling brands, I’ve watched countless established businesses crash and burn because they treated a ranking ecosystem like a […]
Why Manufacturers Fail on Amazon (And the $10M Mistake You’re About to Make)
Most manufacturers think Amazon is just another retail channel—upload your products, run some ads, and collect orders. This oversimplified mindset is exactly why manufacturers fail on Amazon. They treat the platform like a traditional warehouse when it is actually a complex ranking ecosystem. To survive, you must move beyond basic retail thinking and master the […]