The Amazon Fulfillment Center Lottery: How Inventory Distribution Kills Rankings (Even When You Have Stock)
Your listing just dropped from page 1 to page 3, but you’re still in stock. Your ads are running fine. What happened? I’ve been selling on Amazon for over 12 years, and I’ve seen this scenario play out countless times. Most recently, it happened with my own clothing brand that’s currently doing $400,000 per month […]
Private Label Optimization: From Good Listings to Great Businesses
Most private label sellers think they have a listing problem. They don’t. They have a business problem disguised as a listing problem. After 12 years of building Amazon brands—including my current brand doing $400K/month with ads turned OFF—I’ve learned that private label optimization isn’t about making listings look pretty. It’s about creating an ecosystem where […]