Amazon Catalog Architecture: How to Structure Products for Maximum Visibility
Most Amazon sellers are unknowingly sabotaging their own listings before they even launch—and it all comes down to Amazon Catalog Architecture. I’ve been selling on Amazon for over 12 years, long before it was trendy, before aggregators, and before every agency started calling themselves an expert. I’ve built and sold brands, and I’m currently running […]
A/B Testing Amazon Listings: The Scientific Approach to Higher Conversions
After 12+ years of building and selling Amazon brands, I’ve learned that most sellers are running their listings completely blind. They’ll swap out a main image, change a title, or update bullet points—then wonder why their sales dropped or stayed flat. The truth? Without a systematic approach to A/B testing Amazon listings, you’re gambling with […]
Amazon Catalog Architecture: Why Your Parent-Child Setup Is Costing You Millions
Your Amazon listing could be bleeding money right now, and you wouldn’t even know it. While you’re obsessing over keywords and PPC bids, there’s a silent killer destroying your organic rank from the inside out: a broken Amazon variation strategy. Most sellers treat their parent-child setup like an afterthought—throwing variations together without understanding Amazon’s classification […]
Amazon for Wholesalers: Why Everything You Know About Retail Is Wrong Here
Most established wholesalers treat Amazon for wholesalers like another retail channel—upload your catalog, set competitive prices, and wait for orders. That approach might work with traditional buyers, but Amazon’s algorithm doesn’t care about your distributor relationships or retail track record. To win in this space, you have to stop thinking like a distributor and start […]