Amazon for Wholesalers: Why Everything You Know About Retail Is Wrong Here

A circular path defines how to achieve business success by connecting catalog architecture to operations.

Most established wholesalers treat Amazon for wholesalers like another retail channel—upload your catalog, set competitive prices, and wait for orders. That approach might work with traditional buyers, but Amazon’s algorithm doesn’t care about your distributor relationships or retail track record. To win in this space, you have to stop thinking like a distributor and start […]