The Wholesale Trap: Why Amazon Isn’t Just Another Sales Channel

A leaking bucket illustrates common wholesaler mistakes like poor listings and blind inventory buys.

Most manufacturers think Amazon is just another Walmart—upload your products, wait for orders, and collect checks. That’s the fastest way to burn through six figures and blame “Amazon” for not working. I’ve been selling on Amazon for over 12 years, and during that time, I’ve developed a comprehensive Amazon wholesale strategy that most sellers completely […]