How to Vet an Amazon Consultant: 9 Questions That Separate Operators from Order-Takers
Most Amazon consultants talk in vague metrics. Here are 9 specific questions that reveal whether you’re hiring a real operator or an expensive order-taker.
Amazon Account Management: What Great Service Actually Looks Like
Most Amazon sellers are trapped in an expensive hamster wheel. They hire agencies that promise the world but deliver piecemeal tactics. They throw money at ads hoping to scale, only to watch their TACoS climb while organic rank stagnates. They patch together freelancers for listings, PPC specialists for ads, and VAs for inventory—but nobody connects […]
Amazon Service Providers: How to Evaluate and Choose the Right Partner
Most Amazon sellers choose their service provider the same way they’d pick a contractor from Craigslist—and get exactly the results you’d expect. After 12 years of selling on Amazon and managing accounts that generate millions in revenue, I’ve watched countless manufacturers and established sellers get burned by Amazon service providers who promise the world but […]
Hiring Amazon Help: Agency vs. Consultant vs. In-House Team
Every Amazon seller eventually faces the same crossroads when hiring Amazon help: Do I hire an agency, bring in a consultant, or build an in-house team? Most make this decision based on budget alone. That’s backwards thinking. After 12 years of building, selling, and managing Amazon brands—and currently working with manufacturers doing everything from inventory […]