Category: Amazon PPC & Advertising

Amazon Title Optimization: The Character-by-Character Decisions That Actually Move Rank

Your Amazon title isn’t just copy—it’s your primary keyword index signal. Here’s how to structure 200 characters to

Hymie Zebede October 5, 2026

Rank dropped but you don’t know why? There are 9 documented causes and most look identical from the

Hymie Zebede September 28, 2026

Amazon PPC costs range from $0.35 to $6+ per click depending on category and match type. Here’s the

Hymie Zebede September 21, 2026

Vendor Central means Amazon buys your inventory. Seller Central means you control it. The difference in margin, pricing

Hymie Zebede September 14, 2026

ACoS is the most-watched metric in Amazon PPC — and the most misread. Here’s what it actually measures,

Hymie Zebede August 31, 2026

Agencies aren’t good or bad as a category — what varies is what you’re actually buying. The four

Hymie Zebede August 21, 2026

Paying 15–20% of ad spend to an Amazon PPC agency and TACOS is still climbing? Here’s how to

Hymie Zebede July 13, 2026

Most Amazon consultants talk in vague metrics. Here are 9 specific questions that reveal whether you’re hiring a

Hymie Zebede July 8, 2026

If you sell consumables, Subscribe & Save is Amazon’s free recurring-revenue engine. The playbook to build a subscriber

Hymie Zebede July 7, 2026

Your Amazon Brand Store is an asset you own. Use the STORE FLYWHEEL to lower ACoS, raise order

Hymie Zebede July 7, 2026

Amazon A+ Content isn’t decoration – it’s objection handling. Use the BRAND STORY STACK to turn Premium A+

Hymie Zebede July 7, 2026

Strategy & Growth

Most Amazon sellers are still optimizing for yesterday’s algorithm while Rufus quietly leads Amazon’s Hidden AI Revolution in

Hymie Zebede March 29, 2026