Amazon Fulfillment Centers Are Sabotaging Your Sales—Here’s How to Fight Back
Most Amazon sellers think they have an inventory problem when they actually have a distribution problem. I discovered this the hard way with my own brand. Despite having plenty of stock, my inventory wasn’t properly distributed across Amazon Fulfillment Centers, meaning customers in certain states were seeing 4-5 day delivery times instead of the promised […]
The Amazon Stock Trap: Why Having Inventory Doesn’t Mean You’re In Stock
Your Seller Central shows 500 units in FBA. Your ads are running. But your organic rank just tanked, and you have no idea why. Sound familiar? You’re caught in what I call the Amazon Stock Trap —one of the most overlooked ranking killers that’s destroying seller performance across the platform. After 12 years of building […]
Amazon Stockouts Strategy: Why Most Sellers Fail at FBA Inventory Management
Just because you have inventory in FBA doesn’t mean your Amazon stockouts strategy is working or that Amazon is showing your product with two-day shipping. Most sellers treat inventory like a simple math problem, but they fail to realize that an invisible penalty hits your organic rank long before you hit zero. Most Amazon sellers […]