Distribution vs. Amazon FBA: The Wholesale Revolution You Can’t Ignore

Diamond icons represent the foundation and strategic launch phases of a wholesale-to-FBA transition.

Most wholesalers treat Amazon FBA for wholesalers like another distribution channel—ship inventory, upload listings, and wait for sales. That’s exactly why they fail. After 12 years of building Amazon brands and managing accounts for manufacturers across NY/NJ, I’ve seen the same pattern repeatedly: successful wholesalers assume Amazon works like traditional retail. They’re wrong. After 12 […]