Amazon Prime Day Preparation Strategy: The Complete Guide

A tree graphic illustrates how neglecting organic reach causes sales failure for an Amazon marketing agency.

Most Amazon sellers approach Prime Day like a last-minute discount festival—slashing prices, cranking up ad spend, and hoping for the best. But Prime Day isn’t about discounts. It’s about ranking before the rush, which is exactly what a strong Amazon Prime Day Preparation Strategy focuses on. After building and managing Amazon brands for over 12 […]