I Helped Manufacturers Crack Amazon—Here’s What Actually Works

An iceberg graphic highlights how fragmented services and an agency trap hinder unified Amazon success.

Most manufacturers think Amazon is just another retail channel. That’s the first mistake that costs them millions. After 12+ years of selling on Amazon—long before it was trendy, before aggregators, before every agency started calling themselves an expert—I’ve worked with manufacturers doing $1M+ in traditional retail who either failed on Amazon or haven’t tried it […]