Amazon Auto Campaigns: The Lazy Person’s Guide to Finding Million-Dollar Keywords

A gray icon represents the vetting process for selecting the right partners for a full service Amazon agency.

Most Amazon sellers hate amazon auto campaigns. They see them as budget-burning machines that eat money without giving anything back. But here’s what they’re missing: auto campaigns aren’t expense reports—they’re discovery engines. After 12+ years of building, scaling, and selling my own brands on Amazon, I’ve learned something counterintuitive. Auto campaigns often outperform exact match […]