Amazon Catalog Architecture: How to Structure Products for Maximum Visibility

An iceberg visual shows how poor listing performance is often caused by hidden catalog structure issues.

Most Amazon sellers are unknowingly sabotaging their own listings before they even launch—and it all comes down to Amazon Catalog Architecture. I’ve been selling on Amazon for over 12 years, long before it was trendy, before aggregators, and before every agency started calling themselves an expert. I’ve built and sold brands, and I’m currently running […]