Amazon Algorithm Explained: How the Machine Really Decides Who Wins

Two hands connect puzzle pieces showing how to achieve organic Amazon rankings through proven strategies.

After 12+ years of building brands on Amazon—including my current brand doing $400K/month with minimal ad spend—I can tell you this: most sellers are playing the wrong game entirely. “They’re obsessing over whether the Amazon algorithm explained in most forums is actually A9 or A10. They’re throwing money at ads hoping to game their way […]

Cracking the Amazon Algorithm: 7 Organic Ranking Factors Amazon Won’t Tell You

Two interlocking arrows represent the synergy between different ranking tactics for an Amazon marketing agency.

Most Amazon sellers are trapped in an expensive hamster wheel, burning through ad budgets while their organic rankings stay flat. They’ve been sold a lie: that Amazon success requires constant PPC feeding. I should know—I’ve been selling on Amazon for over 12 years, long before it was trendy, before aggregators, and before every agency started […]