Amazon Title Optimization: The Character-by-Character Decisions That Actually Move Rank
Your Amazon title isn’t just copy—it’s your primary keyword index signal. Here’s how to structure 200 characters to maximize rank and click-through rate.
Your Amazon title isn’t just copy—it’s your primary keyword index signal. Here’s how to structure 200 characters to maximize rank and click-through rate.
Rank dropped but you don’t know why? There are 9 documented causes and most look identical from the outside. Here’s the diagnostic sequence to find the right one fast.
Amazon PPC costs range from $0.35 to $6+ per click depending on category and match type. Here’s the real CPC data, bid logic, and what drives your costs up.
Vendor Central means Amazon buys your inventory. Seller Central means you control it. The difference in margin, pricing power, and data access is larger than most brands expect.
ACoS is the most-watched metric in Amazon PPC — and the most misread. Here’s what it actually measures, what a good ACoS looks like, and when a high ACoS is correct.
Agencies aren’t good or bad as a category — what varies is what you’re actually buying. The four business models, where relationships really break, and six questions that are hard to fake.